MASTER DEGREE - 2564

Master of Arts (Communication and Innovation) 2021

Master of Arts Program in Communication and Innovation

Communication and Innovation

The Master of Arts Program in Communication and Innovation integrates innovative ideas and cutting edge communications technology for application in marketing, information technology, public relations, advertising, and development in both public and private organizations. It is a program that presents innovative new perspectives in communication arts that differs from the past. The pgram presents a broad view of innovation, which is the integration of disciplines to create a new generation of communication arts practitioners. This new generation of personnel should have new perspectives and are adaptive to the changes affecting the world in all dimensions including technology, society, and culture. They should have the knowledge and expertise in research, planning, evaluation, and organization of application projects.

Master of Arts Program in Communication and Innovation

Master of Arts Program in Communication and Innovation

The Master of Arts Program in Communication and Innovation integrates innovative ideas and cutting edge communications technology for application in marketing, information technology, public relations, advertising, and development in both public and private organizations. It is a program that presents innovative new perspectives in communication arts that differs from the past. The pgram presents a broad view of innovation, which is the integration of disciplines to create a new generation of communication arts practitioners. This new generation of personnel should have new perspectives and are adaptive to the changes affecting the world in all dimensions including technology, society, and culture. They should have the knowledge and expertise in research, planning, evaluation, and organization of application projects.

                In order to present more opportunity and choice through the development of expertise for students, the program management developed the Master of Arts Program in Communication and Innovation to have four major areas of study as follows:  

1. Innovative Marketing and Digital Communication (i-Digital Marketing)

2. Innovative Digital Communication for Creative Industries (i-Creative)

3. Innovative Social Media Communication (i-Social Media)

4. Innovative Communication for Health and Sustainable Social Mobilization (i - Health Communication and Sustainability)

THE EXPECTED LEARNING OUTCOMES (ELOS)

Program Level ELO 1.

Formulate research in the areas of communication and management innovation contributing to the new body of knowledge.

Program Level ELO 2.

Formulate research in the areas of communication and management innovation contributing to the new body of knowledge.

Program Level ELO 3.

Create content, digital storytelling products and communication design that responses to the communication industrial.

Program Level ELO 4.

Develop social digital network for communication and management innovation.

Program Level ELO 5.

Propose innovative solutions in professional communication and digital practice.

Program Level ELO 6.

Choose international and national standardize values and professional codes of ethic and the nobility of profession in communication and digital practices.

Program Level ELO 7.

Manage multiple digital marketing tools for planning, designing, and evaluating marketing communication, digital communication and e-commerce programs.

Program Level ELO 8.

Apply creative thinking and critical thinking skills to generate business model, digital marketing campaign and manage brand reputation and corporate communication program.

Program Level ELO 9.

Apply communication, coordination and negotiation skills for developing effective working relationship with clients.


ELO: Keywords I-Digit-Connect.

I = Innovation / Digit = Digital / C = Communication / O = Openness / N = Network / N = Nobility / E = Ethics / C = Creativity / T = Technology


Course Structure

#Courses
Plan A (Thesis)
Plan B
1Foundation Courses
Non Credit
Non Credit
2Core Courses
12 credits
12 credits
3Major Courses
12 credits12 credits
4Selective Courses
-9 credits
5Independent Study
-3 credits
6Thesis
12 credits-
7Total
36 credits36 credits


Major  

1) Innovative Marketing and Digital Communication  (i-Digital Marketing)

CM 7001               Marketing Trends and Consumer Experience Analysis
CM 7002               Multi-platforms Content Marketing: Design and Management    
CM 7003               Corporate Communication & Brand Management                            
CM 7004               Innovative Marketing Communication Campaign                 

2) Innovative Digital Communication for Creative Industries -(i-Creative)

CM 7005               Reality Technologies and Rapid User Experience Design for Communication      
CM 7006               Technology and Communication Policy for Creative Industries
CM 7013               Marketing Communication for Start-up                  
CM 7014               Creative Entrepreneurship: Product Development and Business Model for Startup               

3) Innovative Social Media Communication (i-Social Media)

CM 7015               Influencers, Celebrities Management and Marketing      
CM 7016               Social Media Storytelling and Copy Writing
CM 7017               Online Community and Viral Campaign Management                
CM 7018               Production for Social Media Platforms 

4) Innovative Communication for Health and Sustainable Social Mobilization (i - Health Communication and Sustainability)

CM 7019               Social Issues and Communication for Health, Well-Being, and Sustainability        
CM 7020               Digital Media and Social Mobilization for Health, Well-Being, and Sustainability
CM 7021               Innovative Digital Campaign for Health, Well-Being, and Sustainability
CM 7022               Policy Advocacy and Communication for Health, Well-Being, and Sustainability     

ND 4000 Foundation for Graduate Studies
Introduction to Thai politics and administration, economics, business and society. Administrators’ ethics. Academic ethics. Personality, physical and mental health enrichment. The constitution of the Kingdom of Thailand. Thai language for communication. Academies report writing. Sufficiency economy and development.
LC 4001 Reading Skills Development in English for Graduate Studies
This course is aimed at enhancing students’ understanding of English structure such as sentence types, core parts, headwords and modifiers. This will enable students to develop their English reading skills necessary for academic texts and research papers. Emphasis is placed on developing students’ skills in reading for main ideas, drawing conclusions and making inferences, using context clues to arrive at the meanings of unknown words, skimming and scanning, and developing their discourse compet
LC 4002 Integrated English Language Skills Development
Course contents and teaching activities focus on the integrated skills of listening, speaking, reading and writing with a particular emphasis on academic writing at the introductory level.
LC 4011 Remedial Reading Skills Development in English for Graduate Studies
The course is intended to provide additional practices in the reading skills and strategies covered in LC 4001. Students receive individualized attention to enhance their reading skills for academic purposes.
LC 4012 Remedial Integrated English Language Skills Development
This course is intended to provide additional practices in the four skills-listening, speaking, reading and writing strategies covered in LC 4002 and LC 4003. Students receive individualized attention to enhance their communication skills in English.
CM 4000 Communication Ethics and Laws in Digital Era
This course focuses on ethics and laws related to communication in digital era, codes of conduct of mass media professions, the supervision of mass media by relevant organizations, roles of audience in supervision of mass media, media impact to society, and media literacy and digital literacy.
CM 6001 Communication Theory
This course focuses on communication theories, concepts, meanings and elements. Students enrolled in this course will gain insight into communication theories in different context including intrapersonal communication, interpersonal communication, organizational communication, intercultural communication, mass communication, marketing communication, sustainable communication and information communication technology. At the end of this course, students will be able to apply the theories into pro
CM 6002 Creativity & Digital Storytelling
This course focuses on the concept of positive psychology that boosts creative ability. The course will illustrate the different mental thinking systems, creative methods, and creative processes together with the notions of storytelling. These combination knowledge are essential aspects and beneficial in facilitating any communication project in relation to cultural, social, economic, and political developments at the macro and micro environment in the digital age.
CM 6003 Research Methodologies in Communication
This course focuses on communication research process in quantitative, qualitative, and mixed methods. Students will gain an overview of research design, methodology, data analysis, research proposal, research report, research articles and ethics in research.
CM 6004 Applied Digital Innovations
This course focuses on comprehensive introduction to a range of applied digital innovations for communications. Topics covered include human-computer interaction, interactive digital multimedia, mixed reality, visual tracking methods, computer vision, surveillance technology, big data in marketing communication, marketing analytics, social media analytics, search engine Optimization and Search engine Marketing, focusing on a new kinds of communication.
CM 7001 Marketing Trends and Consumer Experience Analysis
This course focuses on those concepts, theories and analytical tools and research essential to analyzing marketing trends and gaining insights into the consumers’ behaviors, decision points and actions. These consumer’s experiences will be translated into understandable and usable conclusions, for designing predictive marketing communication strategy and campaign that truly respond to a consumer-driven world.
CM 7002 Multi-platforms Content Marketing: Design and Management
This course focuses on planning, managing and evaluating content marketing strategies and projects with great efficiency. Students will learn to design and produce compelling marketing content to better suit customer needs. In addition, this course will provide the opportunity for student to practice varieties of content marketing skills which include search engine optimization (SEO), key words and tag, visual content design, digital storytelling and digital media advertising.
CM 7003 Corporate Communication & Brand Management
This course focuses on providing a comprehensive corporate and organizational communication both internal and external. Student will learn theories and concepts of identity, image, and relationship with a variety of stakeholders. Student will understand brand management process and strategies that generates leader and long-term value. In addition, this course allow student to design strategic communication and social media plans to communicate with consumers as well as employees.
CM 7004 Innovative Marketing Communication Campaign
This course focuses on management of marketing communication projects, innovative strategic planning, management and evaluation of marketing communication campaigns in the new era, principles and strategies of traditional and digital marketing communication, brand building, situation analysis and consumer insights, media planning, advertising and public relations in the new era, international and intercultural communication, and presentation of marketing communication campaign.
CM 7005 Reality Technologies and Rapid User Experience Design for Communication
This course focuses on the integration between reality technologies (such as augmented reality, virtual reality, diminished reality, etc.) and rapid user experience design, focusing on communication. The combination knowledges are beneficial in facilitating any recent communication project in the digital age to shape the dynamic world of new communications.
CM 7006 Technology and Communication Policy for Creative Industries
This course focuses on an understanding of a comprehensive introduction to a range of broadcasting and telecommunications technologies and the internet, enabling students to assess the economic and political issues surrounding each technology. Topics covered include capital investment in networks, how and why technologies change, strategic interests and communications, substitutable technologies and the creation of markets for creative industries.
CM 7013 Marketing Communication for Start-up
This course focuses on providing principles and strategies for marketing communication and brand building for small and medium-sized business initiatives. Student will learn various technology and important tools in integrated marketing communication. Learn from case studies in public relations and advertising of small and medium-sized enterprises (SMEs) to planning and managing their own business initiatives.
CM 7014 Creative Entrepreneurship: Product Development and Business Model for Startup
This course focuses on concept of product development and business model through design thinking process for communicators as innovators and entrepreneurs in creative industries.
CM 7015 Influencers, Celebrities Management and Marketing
This course focuses on influencer marketing concepts, types of celebrities endorsers, reputation management, influencer marketing campaign and management through social media platforms, including choosing an effective and credible influencers, audience insight analytics, and campaign measurements. Students are able to find, track and analyze real-time influencers marketing campaign data. The course provides a practical guide to manage influencer marketing campaign on social media platforms.
CM 7016 Social Media Storytelling and Copy Writing
This course focuses on principles of storytelling and copywriting in various media, components of a captivating content, storytelling through visual, storytelling through text, storytelling through video, language tools, practicing of storytelling and copywriting, media and communication ethics.
CM 7017 Online Community and Viral Campaign Management
This course focuses on application of important social media in their daily lives for working. Students study communication management strategies to reach consumer behavior through online campaign case studies, online branding, application of various strategies for crisis management, risk management, image management, conflict management, using creativity in the online community, marketing for gaming community, including managing advertising through various digital platforms.
CM 7018 Production for Social Media Platforms
This course focuses on producing both still graphic and VDO materials for various social media platforms. Topics to be covered include the fundamentals of Graphic Design (photography, image creation, manipulation, and editing, as well as a variety of output formats), video production (scriptwriting, camera and equipment selection, audio recording, VDO shooting, editing and post production) and more innovative media topics (such as games and UX/UI design). Students finishing this course will have
CM 7019 Social Issues and Communication for Health, Well-Being, and Sustainability
This course focuses on providing knowledge related to the current health issues. Students will understand theories of health communication and health literacy as well as application of holistic approach for enhancing health and well-being in accordance with the Sustainable Development Goals (SDGs).
CM 7020 Digital Media and Social Mobilization for Health, Well-Being, and Sustainability
This course focuses on strategies of social marketing and community based social marketing (CBSM) including planning, techniques and tools to mobilize the community and national projects. Student will learn how to apply innovative campaigns on digital platforms. Students will synthesize lessons from projects and apply theories to change individual, communities and society.
CM 7021 Innovative Digital Campaign for Health, Well-Being, and Sustainability
This course focuses on providing concepts and theories related to campaigns for health communication and campaign planning process. Students will understand how to utilized the integrated communication channels and digital media for implementing innovative health communication campaign. In addition, students are able to learn message design strategies, messenger strategies and strategic content design as well as the complete process of campaign planning, implementation and evaluation. At end of
CM 7022 Policy Advocacy and Communication for Health, Well-Being, and Sustainability
This course focuses on providing an understanding about a life cycle of public health, well-being and sustainability policy, the role of communication process, digital communication strategy, relationship and participation among related stakeholders in advocating and mobilizing the policy including policy design, policy decision-making, and policy implementation. Students will be able to understand context about risks from digital technology and big data e.g. personal health information protecti
CM 7100 Special Topics in Communication and Innovation
This course focuses on the Selected topic or emerging issue in communication and innovation based on the interests of students in the program to gained in depth knowledge.
CM 7101 Seminar in Contemporary Issues
This course focuses on the meaning and significance of Cyberpsychology, Communication methods via new media which have psychological effects, personality and internet, internet therapy of cyber psychological problem, education and media and information literacy including case studies.
CM 7102 Innovative Digital Production Workshop
This course focuses on providing several innovative digital production workshops to enhance students’ digital competencies and to prepare students for digital communications career.
CM 7103 National Image, Place Branding and Communication
This course focuses on concepts, theories in managing image and reputation of various countries, including creating a good image for tourist attractions, and important landmark to enhance economic, trading and investment advantage in the international competition. Students will learn case studies to solve the crisis and can repair the national images in various dimension. Student also planning and designing their own place brand, to promote tourism, trading and destination marketing.
CM 7104 Cutting-Edge Topics in East Asian Media Studies
This course focuses on the new topics in intercultural communication, popular culture and foreign values, propaganda, various policies to promote languages and cultures of East Asia countries, namely China, Hong Kong, Taiwan, South Korea and Japan. Students will be able to study the various case studies such as culture in TV dramas, movies, fan club, music companies, celebrity management, singers, artists, concert and musical performances, including international marketing promotion through mult
CM 7105 Strategic Communication for Crisis Management
This course focuses on concepts, theories and principles of crisis management and communication, planning of crisis communication, tools of crisis communication, writing of announcements and explanations during a crisis, case studies of crisis management, training of communication management during crisis, a visit to organizations with good practice in crisis communication, ethics, etiquettes, and social responsibilities of good corporate citizens.
CM 7106 Digital Media and Activism
This course focuses on a broad category of activism that utilizes media and communication technologies for social and political movements. Students will understand methods of media activism include publishing news on websites, creating video and audio investigations, spreading information about protests, or organizing campaigns that is not available via mainstream media.
CM 9000 Independent Study
This course focuses on research on the topic of students’ interest which directly and indirectly contribute to shaping the society at all levels including individual, family, community, nation, overall society and world society.
CM 9004 Thesis
รายวิชานี้มุ่งเน้นการเลือกหัวข้อที่สนใจในประเด็นปัญหาด้านนิเทศศาสตร์และนวัตกรรมด้านการสื่อสารเพื่อค้นคว้าและวิจัย โดยอยู่ในความดูแลและคำแนะนำของอาจารย์ที่ปรึกษาวิทยานิพนธ์อย่างใกล้ชิด ทั้งนี้อาจรวมถึงการศึกษารายวิชาภาคทฤษฎีตามที่อาจารย์ที่ปรึกษาเห็นสมควร นักศึกษาจะต้องมีการนำเสนอหัวข้อและสอบป้องกันวิทยานิพนธ์

Instruction Schedule

Regular Program

            Monday to Friday, 09.00 AM to 04.00 PM

Special Program

            Saturday and Sunday, 09.00 AM to 04.00 PM

Semester

            Semester 1      August to December

            Semester 2      January to May

            Semester 3      June to July

Tuition Fee

Regular Program

1,500 Baht per credit (Total Course Fee, approximately 94,300 Baht)

Special Program

6,000 Baht per credit (Total Course Fee, approximately 237,700 Baht)

English Coursework 

12,000 Baht per credit, Total Course Fee 441,700 Baht]


Detail Admission :

http://gscm.nida.ac.th/en/admission.php