Master of Arts Program in Communication Management with Data Analytics

Master of Arts Program in Communication Management with Data Analytics

Communication Management with Data Analytics

The Master of Arts Program in Communication Management with Data Analytics

Master of Arts Program in Communication Management with Data Analytics



Program Level ELO 1.

Apply information communication technology concepts and theories to professional communication and technological practices in digital environments.

Program Level ELO 2.

Formulate research in the areas of big data analytic and information communication technology contributing to the new body of knowledge.

Program Level ELO 3.

Read, analyze, and manage big data sets for optimizing marketing communication strategies.

Program Level ELO 4.

Manage data visualization tools for developing engage content, gaining consumer insight and boosting marketing ROI.

Program Level ELO 5.

Develop social digital network for communication and management.

Program Level ELO 6.

Apply critical and analytical thinking skills for developing innovative product and services and resolves clients problems.

Program Level ELO 7.

Develops intellectual curiosity to keep up with digital technology and marketing communication trends.

Program Level ELO 8.

Demonstrate positive attitude, business ethic and endurance acquired for work in professional communication environment.

Program Level ELO 9.

Apply communication, coordination and negotiation skills for developing effective working relationship with clients

ELO: Keywords I-Digit-Connect.

I = Innovation / Digit = Digital / C = Communication / O = Openness / N = Network / N = Nobility / E = Ethics / C = Creativity / T = Technology

Course Structure

Plan A (Thesis)
Plan B
1Foundation Courses
Non Credit
Non Credit
2Core Courses
12 credits
12 credits
3Major Courses
12 credits12 credits
4Selective Courses
-9 credits
5Independent Study
-3 credits
12 credits-
36 credits36 credits


ND 4000 Foundation for Graduate Studies
Introduction to Thai politics and administration, economics, business and society. Administrators’ ethics. Academic ethics. Personality, physical and mental health enrichment. The constitution of the Kingdom of Thailand. Thai language for communication. Academies report writing. Sufficiency economy and development.
LC 4001 Reading Skills Development in English for Graduate Studies
This course is aimed at enhancing students’ understanding of English structure such as sentence types, core parts, headwords and modifiers. This will enable students to develop their English reading skills necessary for academic texts and research papers. Emphasis is placed on developing students’ skills in reading for main ideas, drawing conclusions and making inferences, using context clues to arrive at the meanings of unknown words, skimming and scanning, and developing their discourse compet
LC 4002 Integrated English Language Skills Development
Course contents and teaching activities focus on the integrated skills of listening, speaking, reading and writing with a particular emphasis on academic writing at the introductory level.
LC 4011 Remedial Reading Skills Development in English for Graduate Studies
The course is intended to provide additional practices in the reading skills and strategies covered in LC 4001. Students receive individualized attention to enhance their reading skills for academic purposes.
LC 4012 Remedial Integrated English Language Skills Development
This course is intended to provide additional practices in the four skills—listening, speaking, reading and writing strategies covered in LC 4002 and LC 4003. Students receive individualized attention to enhance their communication skills in English.
CM 4000 Communication Ethics and Laws in Digital Era
Students will learn ethics and laws related to communication in digital era, codes of conduct of mass media professions, the supervision of mass media by relevant organizations, roles of audience in supervision of mass media, media impact to society, and media literacy and digital literacy.
CA 6001 Principles of Digital Transformation and Communication Management
Students will learn concepts and theories related to communication, management communication, digital communication and big data analytic. Moreover, the special focus of this course is to understand the transformation of information communication technology and digital transformation in the areas of policy, infrastructure and its effects on communication management, business models in the communication industry.
CA 6002 Design Thinking for Communication Management
Students will learn communication management for products and or services through the concept of design thinking in relations to communication creation. Students will go through the concept of design thinking and its process which includes understanding customer insight, finding problems, ideation, prototype, and customer validation. Through that, the students will enhance qualitative research skills such as research design and methodologies, designing data collection tools and analysis.
CA 6003 Data-Driven Communication Research
Students will learn principle of communication and digital research methodology, review of literature, sampling techniques, big data analysis, data interpretation and discussion.
CA 6004 Data Driven Digital Storytelling and Visualization
Students will learn the principles, techniques, and process of digital storytelling and visual communications, big data analysis and visual storytelling. Students are able to practice multiple visual communication techniques such as information, concept, strategy, metaphor and compound visualizations. In particular, it is important to enhance students’ contemporary digital communication skills in the area of interpretation and delivery of dataset to target audiences, the use of software and app
CA 7001 Artificial Intelligence and Digital Marketing
Students will learn basic principle of artificial intelligence, machines learning, natural language processing, and robotics. This course will enable student to understand how to use different types of artificial intelligence, machine learning and robotics in predicting digital marketing activities, managing communication activities and developing business models. In addition, students will learn data management platform (DMP) on website and mobile application in order to develop market segmenta
CA 7002 Strategic Digital Media Management and Networking
Students will learn the fundamental concepts of digital media management and administration, namely mass communication, new media, and alternative media. Students can create their projects including budget management, campaigning and solving problems related to media organizations as well as learn how to manage various strategies for building social networks through different types of media.
CA 7003 Data Driven for Consumer Behavior
Students will learn principles, criteria and indicators to identify and measure characteristics of consumers and consumer behaviors. Students will be able to use multiple methods including experimental research, social network analysis, focus group, survey, and big data analysis tools to make informed decisions for communication management and implementation of marketing communication activities.
CA 7004 Data Analytics in Digital Media for Communication Management
Students will learn principle and strategic advertising process, digital media indicators, and return on investment and advertising performance measurement. Students are able to use social and digital analytic tools to increase social media engagement and boost up the business.
CA 7100 Seminar in Contemporary Issues
Students will learn the meaning and significance of Cyberpsychology, Communication methods via new media which have psychological effects, personality and internet, internet therapy of cyber psychological problems, education and media and information literacy including case studies.
CA 7101 User Interface Design
Students will learn user-interface design principles for multiple digital platforms including website and mobile applications. This course provides knowledge related to user interface components and process, industry standard in user-interface design, and user-experience design. Students are able to observe, evaluate and distinguish between standard and non-standard user-interface design as well as build creative, functional and user-friendly interface design.
CA 7102 Digital Communication Internship
Students will learn digital communication and social media strategy from professional workplaces for a minimum requirement of 135 hours. The work performance will be evaluated by employers through the program evaluation form. In addition, students will be evaluated based on digital communication and strategic social media projects by the assigned internship supervisor.
CA 7103 Digital Communication and Social Media Strategy Project
Students will learn to develop digital communication and social media project within the given budget. In addition, the course mentors which are faculty expert or digital media expertise will provide guidance through the whole process of projects including planning, implementing, monitoring and evaluation.
CA 9000 Independent Study
Students will learn how to conduct research on the topic of their interest which directly and indirectly contribute to shaping the society at all levels including individual, family, community, nation, overall society and world society.
CA 9004 Thesis
Students will learn and select a topic of their special interest in the fields of communication, innovation, data analytics and management Communication for individual study and research under close supervision and guidance from their thesis advisor(s). This may include enrollment in certain theoretical courses that the thesis advisor(s) deem appropriate. Students must submit a research proposal and pass a thesis defence.

Instruction Schedule

Regular Program

            Monday to Friday, 09.00 AM to 04.00 PM

Special Program

            Saturday and Sunday, 09.00 AM to 04.00 PM


            Semester 1      August to December

            Semester 2      January to May

            Semester 3      June to July

Tuition Fee

Regular Program

1,500 Baht per credit (Total Course Fee, approximately 94,300 Baht)

Special Program

6,000 Baht per credit (Total Course Fee, approximately 237,700 Baht)

Detail Admission :