MASTER DEGREE - 2018

I-Digital Marketing

Innovative Marketing and Digital Communication

i-Digital Marketing

This major focuses on analysis of marketing trends and consumers’ behaviors which are essential for tailoring the marketing content and designing usable multi-platform media. In addition, students will be able to integrate theories and concepts related to marketing and digital communication into their professional communication practices to determine problem and situation, marketing communication strategies and implement corporate communication and brand management.

Innovative Marketing and Digital Communication

career opportunities

  • Communications management in public and private enterprises
  • Public relations and corporate communications practitioner
  • Digital marketing communication practitioners
  • Lecturer and academic in the field of communications and social sciences
  • Practitioners in the public and private sector who have knowledge in communications
  • Business owners in the field of communications and related fields
  • Researchers in media and other fields
  • Freelance in marketing and digital disciplines

Course Structure

#Courses
Plan A (Thesis)
Plan B
1Foundation Courses
Non Credit
Non Credit
2Core Courses
12 credits
12 credits
3Major Courses
12 credits12 credits
4Selective Courses
-9 credits
5Independent Study
-3 credits
6Thesis
12 credits-
7Total
36 credits36 credits


ND 4000 Foundation for Graduate Studies
Introduction to Thai politics and administration, economics, business and society. Administrators’ ethics. Academic ethics. Personality, physical and mental health enrichment. The constitution of the Kingdom of Thailand. Thai language for communication. Academies report writing. Sufficiency economy and development.
LC 4001 Reading Skills Development in English for Graduate Studies
Essential grammar for the development English reading skills. Types of sentence, main sentences and supplementary clauses. Basic knowledge for the learning and improvement of English reading skills of academic texts and articles with special emphases on different types of reading comprehension such as reading for main ideas, summation, interpretation, contextual reading, skimming, sentence and paragraph association, and analytic reading.
LC 4002 Integrated English Language Skills Development
Integrated development of the four basic skills of academic English: listening, speaking, reading and writing.
CM 4000 Communication Ethics and Laws in Digital Era
This course focuses on ethics and laws related to communication in digital era, codes of conduct of mass media professions, the supervision of mass media by relevant organizations, roles of audience in supervision of mass media, media impact to society, and media literacy and digital literacy.
CM 6001 Communication Theory
This course will provide students with an understanding of communication theories and concepts, meanings and elements. Students enrolled in this course will gain insight into communication theories in different context including intrapersonal communication, interpersonal communication, organizational communication, intercultural communication, mass communication, marketing communication, sustainable communication and information communication technology. At the end of this course, students will
CM 6002 Creativity & Digital Storytelling
This course will provide the concept of positive psychology that boosts creative ability. The course will illustrate the different mental thinking systems, creative methods, and creative processes together with the notions of storytelling. These combination knowledge are essential aspects and beneficial in facilitating any communication project in relation to cultural, social, economic, and political developments at the macro and micro environment in the digital age.
CM 6003 Research Methodologies in Communication
This course will provide students with an understanding of communication research process in quantitative, qualitative, and mixed methods. Students will gain an overview of research design, methodology, data analysis, research proposal, research report, research articles and ethics in research.
CM 6004 Applied Digital Innovations
This course will offer a comprehensive introduction to a range of applied digital innovations for communications. Topics covered include human-computer interaction, interactive digital multimedia, mixed reality, visual tracking methods, computer vision, surveillance technology, big data in marketing communication, marketing analytics, social media analytics, search engine Optimization and Search engine Marketing, focusing on a new kinds of communication.
CM 7001 Marketing Trends and Consumer Experience Analysis
This course will focus on those concepts, theories and analytical tools and research essential to analyzing marketing trends and gaining insights into the consumers’ behaviors, decision points and actions. These consumer’s experiences will be translated into understandable and usable conclusions, for designing predictive marketing communication strategy and campaign that truly respond to a consumer-driven world.
CM 7002 Multi-platforms Content Marketing: Design and Management
This course aims to design and produce compelling and impressive marketing content and various aspects of planning and managing content marketing strategies with greater efficiency and impact. Topics covered include the content types, story-telling, visual design, tonality the content according to the audience and consumer, tailoring the content according to the multi-platforms channels, how to push content to relevant audiences as well as viral marketing contents strategies tactics and evaluati
CM 7003 Corporate Communication & Brand Management
This course will provide a comprehensive corporate and organizational communication both internal and external. Study theories and practices on concepts of identity, image, relationship with a variety of stakeholders. Besides to studies brand management process and strategies that generates leader and long-term value. Create an activity plan and communication through to bring social media and viral platforms to brand strategy to life both externally towards consumers and internally to employees.
CM 7004 Innovative Marketing Communication Campaign
This course focuses on innovative and strategic planning and management of marketing communication campaigns in the new era, principles and strategies of traditional and digital marketing communication, brand building, situation analysis and consumer insights, media planning, advertising and public relations in the new era, international and intercultural communication, and presentation of marketing communication campaign.
CM 7100 Special Topics in Communication and Innovation
Selected topic or emerging issue in communication and innovation based on the interests of students in the program to gained in depth knowledge.
CM 7101 Seminar in Contemporary Issues
The students can understand the meaning and significance of Cyberpsychology, Communication methods via new media which have psychological effects, personality and internet, internet therapy of cyber psychological problem, education and media and information literacy including case studies.
CM 7102 Innovative Digital Production Workshop
This course will organize several innovative digital production workshops to enhance their digital competencies and to prepare students for digital communications career.
CM 9000 Independent Study
Students are able to conduct research on the topic of their interest which directly and indirectly contribute to shaping the society at all levels including individual, family, community, nation, overall society and world society.
CM 9004 Thesis
Students select a topic of their special interest in the fields of communication and innovation for individual study and research under close supervision and guidance from their thesis advisor(s). This may include enrollment in certain theoretical courses that the thesis advisor(s) deem appropriate. Students must submit a research proposal and pass a thesis defence.

Instruction Schedule

Regular Program

Monday to Friday, 09.00 AM to 04.00 PM

Special Program

Saturday and Sunday, 09.00 AM to 04.00 PM

Semester

Semester 1 August to December

Semester 2 January to May

Semester 3 June to July


Tuition Fee

Regular Program

1,500 Baht per credit (Total Course Fee, approximately 94,300 Baht)

Special Program

6,000 Baht per credit (Total Course Fee, approximately 237,700 Baht)

English Coursework

12,000 Baht per credit, Total Course Fee 441,700 Baht]


Detail Admission :

http://gscm.nida.ac.th/en/admission.php