Innovative Communication and Campaign for Social Change


This major emphasizes on integration of theories and concepts into professional practice in health communication, information communication technology and political, environmental and sustainable development. Moreover, students are able to apply theories and concepts to analyse and evaluate a number of case studies and practices of Social Enterprise Management activities.

Innovative Communication and Campaign for Social Change

career opportunities

  • Communications management in public and private enterprises
  • Public relations and corporate communications practitioner
  • Lecturer and academic in the field of communications and social sciences
  • Practitioners in the public and private sector who have knowledge in communications
  • Business owners in the field of communications and related fields
  • Researchers in media and other fields

Course Structure

Plan A (Thesis)
Plan B
1Foundation Courses
Non Credit
Non Credit
2Core Courses
12 credits
12 credits
3Major Courses
12 credits12 credits
4Selective Courses
-9 credits
5Independent Study
-3 credits
12 credits-
36 credits36 credits
ND 4000 Foundation for Graduate Studies
Introduction to Thai politics and administration, economics, business and society. Administrators’ ethics. Academic ethics. Personality, physical and mental health enrichment. The constitution of the Kingdom of Thailand. Thai language for communication. Academies report writing. Sufficiency economy and development.
LC 4001 Reading Skills Development in English for Graduate Studies
Essential grammar for the development English reading skills. Types of sentence, main sentences and supplementary clauses. Basic knowledge for the learning and improvement of English reading skills of academic texts and articles with special emphases on different types of reading comprehension such as reading for main ideas, summation, interpretation, contextual reading, skimming, sentence and paragraph association, and analytic reading.
LC 4002 Integrated English Language Skills Development
Integrated development of the four basic skills of academic English: listening, speaking, reading and writing.
CM 4000 Communication Ethics and Laws in Digital Era
This course focuses on ethics and laws related to communication in digital era, codes of conduct of mass media professions, the supervision of mass media by relevant organizations, roles of audience in supervision of mass media, media impact to society, and media literacy and digital literacy.
CM 6001 Communication Theory
This course will provide students with an understanding of communication theories and concepts, meanings and elements. Students enrolled in this course will gain insight into communication theories in different context including intrapersonal communication, interpersonal communication, organizational communication, intercultural communication, mass communication, marketing communication, sustainable communication and information communication technology. At the end of this course, students will
CM 6002 Creativity & Digital Storytelling
This course will provide the concept of positive psychology that boosts creative ability. The course will illustrate the different mental thinking systems, creative methods, and creative processes together with the notions of storytelling. These combination knowledge are essential aspects and beneficial in facilitating any communication project in relation to cultural, social, economic, and political developments at the macro and micro environment in the digital age.
CM 6003 Research Methodologies in Communication
This course will provide students with an understanding of communication research process in quantitative, qualitative, and mixed methods. Students will gain an overview of research design, methodology, data analysis, research proposal, research report, research articles and ethics in research.
CM 6004 Applied Digital Innovations
This course will offer a comprehensive introduction to a range of applied digital innovations for communications. Topics covered include human-computer interaction, interactive digital multimedia, mixed reality, visual tracking methods, computer vision, surveillance technology, big data in marketing communication, marketing analytics, social media analytics, search engine Optimization and Search engine Marketing, focusing on a new kinds of communication.
CM 7009 Social Issues in Media and Communications
This course explores key social issues and communications. Its focus is on critical analysis of social, culture, ethical, legal, public policy and economic issues relating to digital media and how these interactions shape the society.
CM 7010 Innovative Social Marketing Campaign and Social Change
The students will learn strategies of social marketing especially community based social marketing (CBSM), the planning of campaigns, techniques of campaigns, the application of innovative communication on campaigns in multiple channels. Also, they will be able to synthesize lessons from case studies and apply some theories for mobilizing the campaigns to change individual behavior, communities and society.
CM 7011 Non-profit Advocacy for Social Mobilization
Study non-profit advocacy and social mobilization in a democratic society, organization roles , media advocacy and social network, including the relationship with government sector, private sector and public.
CM 7012 Corporate Social Responsibility and Sustainable Communications
This course will provide a foundation of social enterprise, corporate social responsibility, corporate good governance and sustainable communication. Students will have an opportunities to examine ethics, environmental, social and cultural issues faced by today’s organizations. At the end of this course, students will be able to initiate CSR plans, strategies, implementation and evaluation the sustainable CSR projects in order to give back to the society as well as strengthening organization’s i
CM 7100 Special Topics in Communication and Innovation
Selected topic or emerging issue in communication and innovation based on the interests of students in the program to gained in depth knowledge.
CM 7101 Seminar in Contemporary Issues
The students can understand the meaning and significance of Cyberpsychology, Communication methods via new media which have psychological effects, personality and internet, internet therapy of cyber psychological problem, education and media and information literacy including case studies.
CM 7102 Innovative Digital Production Workshop
This course will organize several innovative digital production workshops to enhance their digital competencies and to prepare students for digital communications career.
CM 9000 Independent Study
Students are able to conduct research on the topic of their interest which directly and indirectly contribute to shaping the society at all levels including individual, family, community, nation, overall society and world society.
CM 9004 Thesis
Students select a topic of their special interest in the fields of communication and innovation for individual study and research under close supervision and guidance from their thesis advisor(s). This may include enrollment in certain theoretical courses that the thesis advisor(s) deem appropriate. Students must submit a research proposal and pass a thesis defence.

Instruction Schedule

Regular Program

Monday to Friday, 09.00 AM to 04.00 PM

Special Program

Saturday and Sunday, 09.00 AM to 04.00 PM


Semester 1 August to December

Semester 2 January to May

Semester 3 June to July

Tuition Fee

Regular Program

1,500 Baht per credit (Total Course Fee, approximately 94,300 Baht)

Special Program

6,000 Baht per credit (Total Course Fee, approximately 237,700 Baht)

English Coursework

12,000 Baht per credit, Total Course Fee 441,700 Baht]

Detail Admission :