Lecturer Teerati Banterng, Ph.D.

Teerati Banterng, Ph.D.

Lecturer Teerati Banterng, Ph.D.

About

  • Education :Ph.D. (Journalism and Communication), Tsinghua University, China, 2019
  • M.A. (Development Communication), Chulalongkorn University, Thailand, 2011
  • B.A., Bachelor of Arts (Sociology and Anthropology), Kasetsart University, Thailand, 2009
  • ประสบการณ์การทำงานและการเรียน: อาจารย์พิเศษ หลักสูตรการสอนภาษาจีนในฐานะภาษาต่างประเทศ (การสื่อสารระหว่างวัฒนธรรม), Yunnan University, P.R. China 2019-present
  • ประสบการณ์การทำงานและการเรียน : แลกเปลี่ยนด้าน Brand Communication at Aarhus University, Denmark ปี 2017
  • ประสบการณ์การทำงานและการเรียน : แลกเปลี่ยนด้าน East Asian Media Studies and Public Policy, Hokkaido University, Japan ปี 2017
  • ประสบการณ์การทำงานและการเรียน : แลกเปลี่ยนด้าน Korean Wave โดยทุน U21/APRU Scholarship, School of Media & Communication, Korea University ปี 2016

Expertise of Academic

  • Research :Public Diplomacy, Public Relations, Development and Communication, National Image Building, City-Nation-Place Branding and Marketing, Strategic Communication Management, East Asian Studies/Chinese studies

Academic Works

  • Journal :

  • IS/Thesis

  • MARKETING COMMUNICATION AND BUYING BEHAVIOR OF FURNISHING PRODUCTS DURING THE COVID-19 EPIDEMIC SITUATION IN THAILAND
  • COMMUNICATION FACTORS AFFECTING THE COMPANY'S DIRECT SELLING BUSINESS SUPREME WORLDWIDE CO.,LTD.
  • PRESENTATION FORMAT AND DIGITAL MARKETING COMMUNICATION STRATEGY: A CASE STUDY OF THE KLINNANGSUE BOOKSTORE
  • MEANS OF COMMUNICATION AND MARKETING COMMUNICATION STRATEGY FOR CREATING FANBASE GROUPS OF STREAMERS
  • CONTENT MARKETING ANALYSIS AND IDENTITY PRESENTATION OF THE TUAMAE PAGE AND THE LONGTUNGIRL PAGE
  • MEANS OF PRESENTION, COMMUNICATION STRATEGY AND CONSUMERS BEHAVIORS AFFACTIVE PURCHASE DECISION THROUGH FACEBOOK LIVE: A CASE STUDY OF PIMRYPIE COSMETICS AND HASUN DRIED SEAFOOD
  • A Study of Marketing Communication Strategies and Purchasing Decision Behavior towards E-Commerce in the Case Study of Shopee and Lazada in Pre- and Mid- Covid-19 Circumstances

  • Research Papers Published

  • Banterng T. (2017). China’s image repair: the case of Chinese tourists on social media in Thailand. Global Media Journal. 15(29), 1-11. (SCOPUS Q4)
  • Banterng, T. (2011). Communication, Women, Child and Grandsire. Journal of Social Sciences and Humanities. 37 (1), 209-211. (in Thai)
  • Banterng, T. (2011). Media Worlds: Anthropology on New Terrain. Journal of Social Sciences and Humanities. 37 (2), 226-235. (in Thai)
  • Oranop, C., & Banterng, T. (2013, March). A Study of Broadcasting Self-regulation by Professional Organizations in Thailand: database and lesson learned. Paper presented at the meeting of the National Broadcasting and Telecommunication Commission, Thailand.
  • Banterng, T. (2021). Creating country image through public diplomacy: the case of foreign media in Thailand (Paper presented at the IPSA's Virtual 26th World Congress of Political Science, Lisbon, Portugal, July 10-15, 2021)
  • Banterng, T. (2021). Cultural Tourism and Communication for Poverty Alleviation: The Case of Thailand’s Tourist Attractions along the Mekong River (Paper presented at the 6th International Conference on Communication and Management, Athens, Greece, August 1-5, 2021).

  • Research Projects