MASTER OF ARTS PROGRAM

Master of Arts Program in Communication and Innovation

Master of Arts Program in Communication and Innovation

The Master of Arts Program in Communication and Innovation integrates innovative ideas and cutting edge communications technology for application in marketing, information technology, public relations, advertising, and development in both public and private organizations. It is a program that presents innovative new perspectives in communication arts that differs from the past. The pgram presents a broad view of innovation, which is the integration of disciplines to create a new generation of communication arts practitioners. This new generation of personnel should have new perspectives and are adaptive to the changes affecting the world in all dimensions including technology, society, and culture. They should have the knowledge and expertise in research, planning, evaluation, and organization of application projects.

                In order to present more opportunity and choice through the development of expertise for students, the program management developed the Master of Arts Program in Communication and Innovation to have three major areas of study as follows:  

1. Innovative Marketing and Digital Communication (i-Digital Marketing)

2. Innovative Digital Communication for Creative Industries (i-Creative)

3. Innovative Communication and Campaign for Social Change (i-Change)

The expected learning outcomes (ELOs)

Program Level ELO 1.

Apply innovative communication concepts and theories to professional communication and technological practices in digital environments.

Program Level ELO 2.

Formulate research in the areas of communication and management innovation contributing to the new body of knowledge.

Program Level ELO 3.

Create content and communication design that responses to the communication industrial

Program Level ELO 4.

Develop social digital network for communication and management.

Program Level ELO 5.

Propose innovative solutions in professional communication and digital practice.

Program Level ELO 6.

Choose international and national standardize values and professional codes of ethic and the nobility of profession in communication and digital practices.


ELO: Keywords I-Digit-Connect.

I = Innovation / Digit = Digital / C = Communication / O = Openness / N = Network / N = Nobility / E = Ethics / C = Creativity / T = Technology

Course Structure

#Courses
Plan A (Thesis)
Plan B
1Foundation Courses
Non Credit
Non Credit
2Core Courses
12 credits
12 credits
3Major Courses
12 credits12 credits
4Selective Courses
-9 credits
5Independent Study
-3 credits
6Thesis
12 credits-
7Total
36 credits36 credits
Innovative Marketing and Digital Communication

Innovative Marketing and Digital Communication

i-Digital Marketing

This major focuses on analysis of marketing trends and consumers’ behaviors which are essential for tailoring the marketing content and designing usable multi-platform media. In addition, students will be able to integrate theories and concepts related to marketing and digital communication into their professional communication practices to determine problem and situation, marketing communication strategies and implement corporate communication and brand management.

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Innovative Digital Communication for Creative Industries

I-Creative

This course is designed to enhance students’ knowledge and ability in digital communication, information communication technology and creativity. Students will explore the relationships between communication technologies, entrepreneurship, innovation, creativity, social issues, public policy, and creative industries.

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Innovative Digital Communication for Creative Industries
Innovative Communication and Campaign for Social Change

Innovative Communication and Campaign for Social Change

I-Change

This major emphasizes on integration of theories and concepts into professional practice in health communication, information communication technology and political, environmental and sustainable development. Moreover, students are able to apply theories and concepts to analyse and evaluate a number of case studies and practices of Social Enterprise Management activities.

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Instruction Schedule

Regular Program

            Monday to Friday, 09.00 AM to 04.00 PM

Special Program

            Saturday and Sunday, 09.00 AM to 04.00 PM

Semester

            Semester 1      August to December

            Semester 2      January to May

            Semester 3      June to July

Tuition Fee

Regular Program

1,500 Baht per credit (Total Course Fee, approximately 94,300 Baht)

Special Program

6,000 Baht per credit (Total Course Fee, approximately 237,700 Baht)

English Coursework 

12,000 Baht per credit, Total Course Fee 441,700 Baht]


Detail Admission :

http://gscm.nida.ac.th/en/admission.php